The Permission Slip

 

Email to the record company

Lyric breakdown: Florence and the Machine

Florence and the Machine – Cosmic love:

(In-studio)

Hayley is posing within a picture and she begins to lip-sync the first few lines, she suddenly decided she’s had enough and she steps out. 

A fallen star fell from your heart and landed in my eyes. (0.06 – 0.17)

I screamed aloud as it tore through them and now it’s left me blind. (0.20 – 0.31)

(Museum if possible)

(Dress change for Hayley, if we have permission by the museum she attempts to escape the museum, into reality and is scared and runs away)

The stars, the moon they have all been blown out. (0.33 – 0.40)

You’ve left me in the dark (0.40 – 0.44)

The tilt shot goes upwards towards the sky and then when it comes back down, we’re in another location and Hayley is on the beach/ abandoned house) 

No dawn, no day I’m always in this twilight in the shadow of your heart (0.47 – 0.59)

And in the dark I can hear your heart beat, I tried to find the sun (1.01 – 1.11)

Pan of the candles on the wall as Hayley is dragging her nails across the wall as she quickens the pace, and spins around and dancing. 

But then, it’s starts and I was in the darkness, the darkness I became (1.15 – 1.28)

The stars, the moon they have all been blown out. You’ve left me in the dark (1.29 – 1.39)

No dawn, no day I’m always in this twilight in the shadow of your heart (1.42 – 1.53)

Dance sequence quickens, she does a full dress changes when she spins around and the lighting is erratic, because it goes from dark to light and candles are spread throughout the room, she imagines people from her painting and backs into a corner. 

Ou-oh, Ou-oh, Ou-oh, Ou-oh, Ou-oh, Ou-oh, Ou-oh (longest) (1.56 – 2. 09)

She's kneeling on the ground in shallow focus with the candles been the main focus and she grabs the candles and we get a close up of Hayley's face. She looks up and then back down and the scenario changes and we're back at the beach.

 I took the stars from my eyes and their I made em mad (2.09 – 2.14)

And you let some how I could find my way back (2.16 – 2.22)

Hayley lipsyncs the two lines whilst looking upwards towards the sky making a reference to the song, she moves her arms around in a Florence fashion. It changes to a shot of the sky, to show the stars and maybe a meteor going back to change the scene.  

And I heard your heart beating you were in the darkness too so I stayed in the darkness with you. (2.23 – 2.35)

A shot of a chest, with the light inside their chest and it's beating to the rhythm of a heart, and it goes into shallow focus, also change the shots and keep around 1-3 second shots on every sequence. 

The stars, the moon they have all been blown out. (2.38 -2.44)

You’ve left me in the dark (You’ve left me in the dark)   (2.45 – 2.51)

No dawn, no day I’m always in this twilight in the shadow of your heart (2.52 – 3.06)

Ou-oh, Ou-oh, Ou-oh, Ou-oh, Ou-oh, Ou-oh, Ou-oh (longest) (3.07 – 3.20)

Go back to the painting, she enters the museum, and comes across her painting, realising how much she's missed it she lipsyncs 'The stars, the moon they have all blown out' and go abck to the painting, we will have the background people in the painting lipsync and Hayley steps back into the picture singing 'no dawn no day' and she sits back down, showing her like she was at the beginning. 




This post is written by Abbie Smith Georgia Johnson Serena Chu and Thomas Beckensall

Inspirational Videos:

This is the video from Florence + The Machine which is the behind the screen of her song 'Spectrum'. Which this could help us on the planing that we could get some idea what we need to perpare.

                                                                    Skye - Featherlight
The shiny glitter on her face and the lights we could use in our music video, it would be showed in our close up shots.

the pan shots she went out of the studio and walk on the street.

this could be the style of image we will use for the begging of the music video.

Music Video Analysis

Florence And The Machine - Spectrum 

 The video stars with a  long shot and used rule of third of singer sitting in the light chair in a flamboyant place which suggest she is the protagonist of the video and she is powerful. The red outstanding hair and the shiny cloth let her standing out of the dark room.

A long shot of singer performing in the middle wearing a long white feather dress,  ballet dancer dressing like the dancers in 'Swan Lake' standing around her in ordered.  The lyric 'when we first came here, we were cold and we were clear' and 'we are shining 'could be represented by the white costume of the dancer which also visible in darkness.

With the climax of the song the dancers started dancing ballet, some of the feature of ballet could be seen, such as the lifting. The lyric 'say my name, and every colour illuminates,we are shining, and we will never be afried again' could are represent with the image, they are shining in darkness place, by the strong performance of the dancers. The scenes change to the performing of two dancers by a cutaway which suggest they not longer afried of anything metaphorically. Then the shot change to a medium close up of the singer with her confident performing.

A long shot of the singer performing in the midel of the scene with a shiny tight dress which looks like a mermaid, her feet are in the water, on her back there is an metaphor flamboyant throne, some 90s building around her, most of the lights of the building are turned on, on the left there is a clock which showed the time is about 4.40, with the sky color, this three feature suggest that now is sunset time. There is two man dressed exotic with a lots jewelries on, they keening in the water, suggest that the singer is a queen who is powerful.

The lyric 'with the ocean in my arm'  represented by she splashing water in a longshot, suggest she could be the queen of the ocean.

 Camera change in to a bonzer room with an transition. The singer lying chaise longue,  a red ballet dancer performing on the left of the scene who is young that suggest audience she might be the singer's teenage time.

On the later climax of the song, ballet dancers start dancing morden dance and they start fighting each other,  pulling other's hair etc., and the place are smokey and dirty.  Those thing remind us the lyrics' when we first came here, we were cold and we were clear', suggest us they changed now, they are not like before. With the tempo of the music the lights are changing as well. Those sequence suggest they need someone's help, help they walk out the situation.

The music slows down, the camera jump to a lighter room with the singer and a dancer(who looks like the singer). The performing are in order again.

The end of the video, a hight angle shot of the singer crawling on the floor, suggest she want to get out from here, at the end a over head long shot of she lying on the floor without any movement which looks like she is dead that she didn't get away successful while the ballet dancers still performing.

This video's narrative are linear with a clear idea that the protagonist want to be strong and courageous.

By analysing this music video I learned that we need be careful of the mise en scen because it is a big part of the creation. And also good performing will help the narrative of the music which make the music video more attractive.

Magazine Advert Analysis

The typical features of an advert usually contain:

·      The name of the artists in a prominent position of the advert.

·      The cover and the name of the album.

·      The picture of the artists.

·      The place people could buy it, such as the websites and shop.

The magazine advert I looked at is The Coral - Butterfly House. The image used in this advert is a black and red photo of the band members in a place where have some trees with some small leafs on.

For the text on the advert, a gothic fonts is used which created a mysterious atmosphere to the poster that suit the image of the band. The fonts looks butterfly effect which could represent the name of the album 'BUTTERFLY HOUSE'. The color of the text is white that is in sharp contrast to the poster that could attract audiences’ eyes. The name of the band is showing in the biggest size on the upper left corner of the poster that audience could easily know the singer, the name of the album, relate date and the type of product that audience could buy (CD/2CD/VINYL/DY) are in middle of the left hand side of the poster in a smaller size which keep the audience interest. The live time of the band, the website of the band and the HMV logo also showed in the poster in the smallest size at the bottom that gave the news of the band fans that where they could go to listen the music and the way they could buy the album. The text is sanding out the style of the band that they are cool and also professional.

The color and the design of this advert sanding massages to the audience, so the audience could easily know that this is an indie rock band advert. The selling point not just the band, it is the music that they made because the cover didn't use the image of the band, and the photo of the band on the advert is not very out standing. Compere to some pop star advert, such as Katy Parry, her album 'Part Of Me', the magazine advert is in bright color, using the image of Katy Parry's face and also used on the cover of the album because she is the selling point of the album.

The image of the new album ‘Butterfly House’ is showed in the right hand side of the poster. The cover of the album is full of different colors of signs, such as the skeleton and flowers which looks like a mount of different colors butterfly which is related to the name of the album. This shows a typical indie band album that is creative and in artistic that usually not contain the photo of the band. And the image of the album also could help people easily find the album in the shop or on line.

Over all, from this poster I learned that the color of the text of the poster could be in a strong contrast so that we could attract audience. And also we need to chose the fonts and the size of the text that we going to put on. But I think this poster is not a great one, the reason is that this poster contain too many text which made this poster lose the heart of what the band trying to tell the audience, such as the live time of the band, if audience really interested in, they could go on line to search the information. This poster is not creative, the image didn’t show many effect, we could do better on it. More creative, more attractive!

9 Frame Analysis

9 FRAME ANALYSIS on Prezi

Shots Count Task

                                                                   The Killers - Runaway

The music video I chose is The Killers - Runaway. The reason I chose it is not only that this is a typical indie rock music which is the same genre of our own music that we want to working hard on, but also The Killers is one of the most famous indie rock band in the world at the moment, and Runaway contain the characteristics of indie rock music such as its melodies and riffs is angular.

The shots I count for the first minute of music video is 12, but the over all account of camera shots would be more than 68. Because the first mines of this sound is a bit slow, to coordinate the rhythm of the music, the camera shots of the representation change slowly in the first mines. From 57 second, as the music rhythm go faster the frequency of camera shots changing becoming faster. So the account of shots would be more than the 4 times of the shots in the first mines.

The fist shot of the video is a tilt which showed the image of the star which showed us the time is night. Medium shots and pan were mainly used in this music video to show the body language and emotion of the lead singer and the performing of the band. The shots of high angle show the lead singer standing alone in the lights where out side the lights is all dark to represent the atmosphere which brings a mind to audience that people would like think about the life when they are alone specifically in night time.  The long shot the road flashing towards show that a car running on the way during the night because except the headlight of the car irradiate on the road that the surrounding are all in the dark, this image also represent the lyric of the music that someone want to runaway. Close up and rule of third were also used in the video to help the representation of the music.

The costume that the band wear are all black, such as black T-shirts and black jacket, this type of costume created the image of the band which show the band members are clam and mature which could prove the lyric of the sound 'I swore on the head of our unborn child that I could take care of the three of us'. The color used in this video mainly is black and red, red light was used when the band playing on the ground, each members standing in on a red lights square, as I said the sounding are all in black so we don't know the location.  By the side lighting, it gave us an idea that they might be inside of a room.

A creative editing are used. When the camera shooting the lead singer singing the song alone, the back image are changing from black to the cloudy sky and to the night time modern city to show the emotion of the singer and also represent the lyric. Fast pace editing and transition used to link each shots fluently.  Some effects also used to create a better vision for this music video which made the video more creative and attractive, such as the blue lights drift around the band members in the air. 

This music video haven't have a clear narrative for audience. If I were the direct I will create a easy and clear story for this music and edit it in the music video to help the audience understand the song and also to attract them.

The main audience of this music video would mainly be the people who like indie rock because indie rock is not like pop that everyone will listen to. But of cause this type of music is easy approved by audience, by the creative editing of the music video I would say that the people who likes pop also could be the audience.

The genre of this music is indie rock, a number of shots of the band performs  and the mise en scen of the video showed us a typical indie rock music video. Also represent by the musical instruments and pace of the music.

For the representation, the lights and the camera shots of the band members shows a male who has some thing that he try to prove, but the real dose not allowed. The shots of the car driving on the road show he is trying to escape and runaway from the real world. It created a good image for this music.

Julian Opie Task

          MY JULIAN OPIE                    ORIGINAL PHOTO

HOW I DONE IT:

• Use PHOTO BOOTH take a photo, put it in photoshop and use Marquee Selection tool select the part of the photo you want, copy it and paste it on a new page.
• Make new layer call 'Hair', using the lasso tool trace your hair, use Eyedropper Tool take the colour from your hair then using the Paint Bucket Tool fill the hair.
• Make new layers for 'Hair Highlights', 'Features', 'Neck and Ears', 'Clothes' and 'Background', and repeat last step.
• Saving work as GIF/JPG

From this task, I learned a new skill which could help us design and our digit pack for our music video. By using the Photoshop and this sill, our digit pack could be looks more creative and attractive, also it could represent our type of music to audience that they might interested in.

Lip Synic Task

                                                      Lipsyncing--The Show

We chose this song for our lipsyncing task because this song is in a slow pace and the lyric is easy for me to do the lipsyncing and also this song is a happy song that make people feel comfortable with.  Before record the lipsyncing I listened this song for few time to make sure the pace of the music and we also printed out the lyrics of the song so that I won't make mistake on the lipsyncing.

This lipsyncing was record by Abbie Smith by a HD video camera.She used Final Cut to edited it like what we done on our first year media product.
Abbie's blog link to the research
http://abbiesmithg324.blogspot.co.uk/p/research.html

Personal Skills

Personal Skills from Serena Chu