What is in this Sequence:
In this sequence I had added some of the dance clips roughly and since I
filmed the dance sequence with the same timing of the song in final cut
I was able to place them in similar timing as the song on the clip so
they match the beats mainly. I have also added more of the musuem clips
such as Bronte holding onto the candle this is one of my favourite clips
as I think the singing is really well synced as well as the darkness
around the lighten candles adds atmosphere into the sequence. I have
also add some more into the beginning sequence such as Bronte placing
her hand onto the glass of the frame.
The Narrative of the video:
There is a painting of a couple on there wedding day, the female persona
is sick of being stuck in a small framed space, eventually she's had
enough of being a painting and decides to break free leaving her husband
confused at her sudden departure. She finds herself in the museum where
she explores vicariously as if she was human, passing against the
houses she finds some candles and begans to light the dark world which
is the realistic look on life when she escaped from her optimistic
lifestyle.
What i'm going to do next:
I will fill up the final patches of black and add an ending since I
forgot to cut this rough cut. I won't be adding a fourth rough cut as
the next construction will go under first final video. I also will be
placing the ratio of a 16:9 so that all clips match. I will also be
adding the 'step' effect on the video and will add more transistions has
the clip cuts to rapidly to the next which I do not like.
This is the animatic of our music video 'Cosmic Love'. This post talk about the production of this animatic.
There were some problems when I created the animatic.Thomas scanned original storyboard and put it on computer. But those images were not clear enough, the reason of this is when he drawed the storyboard, he used pencil which was undertint. I figured it out by changing the Offset and Gamma Correction on Photoshop, so that we have better images what could be used in animatic.
One Of The Original Storyboard
Photoshop production The original storyboard did not follow the full shot schedule, so some of the shots were missing, which was not enough for me to create the animatic of our music. To solve this problem, at the beginning, I used all the shots from the original storyboard, edited those shots in Final Cut. Than I compere that with the shot schedule so I know which part were missing, I re-drawed the missing part. This time, I labeled the time, shot type and the action every shots on the right-up corner of the image that could help me put those new shots in the right place.
These Recce shots are of the church to show the location of where our
video could be. We have used the first picture as our painting because
it goes with the storyline of a married couple, hence a traditional
wedding. We were also exploring the location for any good shots so that
we may use the Church as a filming locating rather than just as part of
the mise en scene. On the last picture we were thinking of using this
picture on the digipak/advert because it is a good angle and the line
which goes across the sky could be used in reference of our song lyrics
'A falling star' so we could add some creativity onto the digipak by
changing that sky line into a shooting star. This is good for our
Florence like video because it is unusual and interesting.
The technical aspect of this video is quite ambitious, for
cinematography it is only using roughly about two camera angles which is
close up and extreme close up of the lead singer Christofer but instead
of his face, he is upside down which is when the mise en scene comes in
because he uses props such as a top hat and created a character with
it, so when he singing upside down it looks like the characters are
singing. He also cuts to the Ukulele playing to add some consistency to
the video to keep the interest. For editing there was a lot of editing,
such as when the song hits the highest point and the effects change. The
effects used were black and white, film grain and dividing the screen
into four and sixteen parts which gives the video some interest to keep
the audience attention.
The music video shows that it is
indie rock because the video itself is very individual and when it
changes to a close up it shows the singers clothing which is an odd
design shorts and the singer also has hand tattoos of an anchor which
can be included in the indie clothing design. The singer has dressed
himself to his music which can bring a similar fan base in. The video
contains individual characters which they've made out of paper and it
looks like they're singing but it's actually the singer from the band
upside down.
The lyrics in the video are represented
with the visual effect as it is the singer that is singing it but he is
dressed up as different characters, which are illustrative video of
different images. The music and images again work together like the
convention of indie rock would normally use as the illustrative video
images and works with the beats such as in the video at 1.30, you see
the lead singer banging two rocks together to the beat of the music
following through with the convention.
The video itself it
pretty much close up of the singers chin which goes with the conventions
of a music video, which the video developed a motif of repeating five
to six video clips to play through out the sequence, which is seen as a
visual style and motifs are often used through out the band
Nevershoutnever videos.
You often find that there is a reference
of notion to look, such as the reoccurring characters which you want to
look as as they change from male to female characters.
Like
most Indie Rock music videos, this one shows both the band and an on-going
narrative (which run as one, rather than cross-cutting between them). There are
three specific locations used throughout, the original bedroom (with the two
men asleep), the ‘dream’ bedroom (with the two men awake), and the ‘dream world’.
Most
of the pans used in the music videos, are done by moving the camera, rather
than rotating it as in a typical pan. In the dream bedroom, the camera
movements are more erratic and are most likely hand held (most likely to convey
the strength of the wind in the shots), while in the original bedroom they are
smoother, although they still seem to be handheld. In the dream world, the camera
movements are very still and smooth, sometimes not moving at all, or moving on
a dolly.
Green
screens and special effects are used throughout the video, with the train and
the guitar being most likely modelled in 3D and then placed on the scene. The
parts with the bed seem to be green screened, with the bed perhaps on a ‘rodeo’
machine.
The
scene beings with a tracking shot ‘zooming’ into the peephole. The lead singer
is seen waking up and lip-syncing the song. The camera cuts to the man sleeping
on the floor at the lyrics “fast asleep”. He then puts on a red jumper. At this
point the other clothes on the floor start moving and coming to life. The TV
turns on the camera approaches in a very handheld motion, the same happens with
the light shining through the door, except the speed of the camera moving
towards it is much faster. The camera motions and lights become more erratic to
match the beat of the song.
At
this point the other two band members wake up and the three band members are
seen on the TV (two on guitar and one on keyboard) the same jerky handheld
camera motion is used to zoom in towards it. The bedsheet comes to life and
attacks the band, causing the scene to return to the original with the two men
asleep on the floor and the lighting to return to normal. It then goes back to
the television to zoom out to the blue-lit room again. A static filter is placed
over the scene to give the impression that these are the band in the TV rather
than the band asleep in the room. Most of the camera motions are handheld in
this segment, showing various items doing strange things throughout the room.
The lead singer is once again lip-syncing whilst playing the guitar.
The
door then bursts open and bits of paper and feather from the pillow are sent
flying around the room, as the band plays. The camera motions become even more
erratic, and the lead singer jumps onto the bed to then be swallowed by
himself. The bed and the lead singer are then seen falling past a skyscraper
(the camera motions at this point are smoother than before) there are more
shots of him lip-syncing as he falls into a giant tunnel. Smoke appears behind
him and a train starts chasing him on the train tracks (fitting the electric
guitar riffs that start playing behind him). They enter a forest and the lead
singer pulls away from the train to fly off through it.
A
giant guitar then emerges from the forests and starts chasing the flying bed,
knocking him off so that he has to run through the forest, the two other band
members join him from either side and the all run towards the red door seen at
the beginning. The door pulls away and then the band burst through into the
ruined (blue) room. They start playing instruments once again until eventually
the lead falls into bed. When he falls out he’s back in the original room with
the other two band members asleep on the floor still. Revealing that is was all
just a strange dream.
All three digipaks are five page images
(including discs). The cover image tends to feature the band and album name,
the second panel is usually a picture of the band along with the track listings,
while the third contains copyrights and the fourth a filler image of some sort.
The discs are mostly simple and show the band name/ album name, with the
exception of The Killers disc. All of the digipaks fall under the indie rock
genre.
The Killers digipak lacks colour (much like the
three other examples) except for a few choice words including the album title ‘Sam’s
Town’. The band name and album title are both centred in the middle of the
image on the front panel, with what seems to be a ‘Miss World’ winner taking up
the right hand side, and a ram taking up the bottom left. The Killers logo is
made up out of a pointillism style, that gives it the effect of a light up sign
(with the dots being lightbulbs) and is a sharp contrast against the aged
building behind it.
Sam’s Town is the Killers second studio album,
and was produced under the Island and Vertigo record labels. These two
companies are fairly mainstream, both of these companies are over 40 years old.
Island Records has had such names as Mariah Carey, Dizzee Rascal, Def Leppard
and Florence and the Machine signed to them, while Vertigo includes big names
such as Black Sabbath and Metallica in their retinue.
DigiPak Analysis - Green Day (International Superhits):
Digipak Analysis
Green day – International Super hits:
Green Day Digipak.
The elements that are used in
digipaks are often similar when promoting their music. One of the most
important elements to have onto a CD is the name of the band and the title of
their album. This makes it easier for potential targets and fans to recognize
the artist and know if the album is newly released. Depending on the bands
style, you’d often find that the artist have their photograph on the CD, such
as in the band Green Day case. From the look of this cd, on the middle left, it
looks like they have reviews placed onto the cd to entice the potential
audience and it also includes the copyright located on the top right.
Going across the four section
of the digipak, the band is only featured onto the digipak three times; it has
the main leader photographed in the centre middle while the other two band
member dances behind him, in a black and white effect while the rest of the
digipak is in vibrant colours. One thing I have noticed is their signature
style on the Cd cover, which is a cartoon version of themselves which I which I
would associate as a characteristic as the effect is seen on many Green Day
Album cover. Overall the concept of the digipak uses a simple black and white
effect, then uses three bright colours to makes the cover a bit more
interesting. It could be used to show two sides to the personality of the band
such as the black and white showing a sad touch to the artist but they are also
very happy and colourful.
The font used on the cover is
in a bold cartoon like look and is a similar text to the other Green Day
covers, they keep a colour scheme of Green, black and white which would go with
the theme of there genre and style of how they present themselves towards the
public, I believe this is also another characteristic that is used for the
Green day signature. The title ‘International superhits’ means that the band is
quite popular around the world and how there catchy songs are often hits due to
the style they pursue to make.
The layout shows the band in
a relaxed and joking state, which relate the type of style, they play which is
Alternative rock. The main audience for this band could be towards a variety of
audience, but mainly those who enjoy that type of ‘grunge’ look and rock and
indie style music, but in general songs by Green Day are often enjoyed by both
genders.
0:06: This shot shows the lead singer (Alex Kapranos) as a head with the
lyrics of the song around him. This fits typical indie rock
conventions, by showing both a band member and something related to the
song.
0:07: This shot is a close up shot of Alex's guitar, again with some
lyrics on the scene. The black and white theme tends to be a recurring
theme throughout indie rock videos (see digipak analysis).
0:10: This is a long shot of the band (presumably greenscreened) on an
almost cartoony background. It fits indie rock conventions as it shows
the whole band playing, it keeps with the monochrome theme and the
geometric shapes that are used throughout the music video.
0:21: A long shot of the band again with the background and angle of the shot changing.
1:05: Another long shot of the band, except this time with robotic bodies and a different angle.
1:30: A close up of Alex's head again, but only his mouth with the head
made out of robotic parts. The red and the yellow colours are ones that
are used throughout the video along with the black and white shades.
1:38: Some of the artwork featured in the music video (a robotic leg
made out of unusual objets while wearing a shoe, fitting the theme of
robotic items made out of everyday items that is used throughout the
video.)
1:59: A shot of the interposed 'story' that is shown throughout the
video, it doesn't necessarily make sense or fit the lyrics of the music
video.
2:24: Another such scene.
Most of the scenes in the video seem to follow the same, almost
'blueprint-ish' look. This fits indie rock conventions, as indie bands
tend to do videos that tell stories or feature an unusual concept. They
also show at least the lead singer of the band during the video, but
most often (particularly with an all male band) they will show the whole
group at points.
This morning Serena and Abbie went to performing art classroom to re-film the dancing part. The reason we film there is in the classroom we could used the color lights which looks more professional and studio. And there are black curtains around, so when we film inside the curtains, there have not have the other things what will effect our video such as the extra camera.
We re-film the dancing part, this time Bronte has more space to dance and the floor is better and safer to dance. Like last time, she did some rotations but not as many as last time, so we do not need to move the camera around like before. This time her dancing style is modern dance, and her dance steps are improved because she thought about the dance sequence after last filming.
We also re-film the performance when she lie on the floor. This time, we keep the tripod and it's shadow away, so we cannot see it in the video. We filmed better shots due to last filming experience, we have improved the camera movements and mise en scene.
This post will talk about the costume, props, make -up and hair style we chose. Costumes As the planning, for the first part of our video, we chose Bronte 3 different costumes which the style are gothic and victorain.
Costume 1
Costume 2
Costume 3
From those 3 costume, we chose 'Costume 1' for the final costume which she is going to dress up. The reason we chose this dress is that this dress is suit the victorian era style which is long, go over her body and delicate rather than the short white dress that we could see her feet and the black dress.
This is a problem of the dress. We borrowed it from performing art department of our college, and the size of costume is not the same as Bronte's. But for the filming of this part, we are not going to film her from back, so the audience will not see this problem in the video.
Thomas's costume is a suit, a white shirt, black jacket and a black trousers that accord with the style of gentleman in victorain era and also this costume go well with Bronte's dress. This is Thomas's own suit, so we have not have the size problem as Bronte's dress.
Final costume choice for the 'Painting' part
This is a dress for the dancing part that is a short dress, so she could jump and dance easy. Props Painting Frame was chose for the 'Painting' part of the video. The frame was used when Bronte step out of the painting to the real world.
Candles was chose for the representation a gothic Florence style. The candles we used in the video were brought from a shop in the town centre, those candles have silver base. The stars could be represented by those candles which is small but very light in the dark, and this also could add a atmosphere to our video.
Make-up We used the make-up as our planning. Bronte has nature make-up when she dress as a victorian lady. We only used foundation and lip gloss. And for the performance, we have not follow our planning using a strong make-up, we only used light nature make-up which is the same as the 'Painting' part. Hair style By following our planning. For the 'Painting' part, I made her a victorain era style what I found the tutorial on blog http://theladysguide.blogspot.co.uk/2010/04/victorian-hairstyle-for-medium-length.html. Because Bronte's hair is very long so I made her hair go together on the back which still looks the similar.
For the dancing part, we just let her hair loose, so she looks more energetic, florence's style and also it is easier for her when she is dancing, that her hair style would not change much during the filming.
What we did: We began filming our beginning sequence which involves the green screen in the studio. I had previously gone to take Recce Shots with Serena and used one of those photos to create the background which links back to the narrative. I colorized the picture and retrieved the photograph from my U: drive from the computer in the studio. Using the Tricaster we placed our picture onto the green screen and adjusted the screen so that the actors could see where they were on the photograph. After our actors had gotten ready and looked like the visioned personas we began to film, we filmed Bronte lip-syncing in time with the music several times in different camera angles which were on our storyboard. We also got them to look around the room as if they were coming alive which makes reference back to our narrative, the filming lasted several hours and after we finished the .mpeg files where transferred from the tricaster to my U: drive.
The Narrative of the video:There is a painting of a couple on there wedding day, the female persona is sick of being stuck in a small framed space, eventually she's had enough of being a painting and decides to break free leaving her husband confused at her sudden departure. She finds herself in the museum where she explores vicariously as if she was human, passing against the houses she finds some candles and begans to light the dark world which is the realistic look on life when she escaped from her optimistic lifestyle
Typical features of the album
advertisements include: the album cover (either in full or adapted to fit the
entire page), dates of the album release, and usually the name of one or more
of their hit singles that appear on the album. They all fall under the Indie
Rock genre.
The advert for ‘Free the
Bees’ has a simple white background, featuring the album artwork taking up most
of the page space. It’s made up of primarily warm colours. Looking closely,
there is an image of a city superimposed underneath the band in the tree. Underneath
the album artwork are the words:
The new album by the
Bees featuring ‘Wash in the Rain’ & ‘Horsemen’
‘Free the Bees’ – out
28th June 2004 – Double vinyl & CD
www.thebees.info
The font used is a simple
sans serif (including the album title itself, which is displayed on a banner
underneath the artwork). The whole band is seen to be represented in the image,
a trait which is commonly associated with Indie bands. Apart from the band
name, there are no signifiers that are used in all of the band’s adverts. The
record label which supports this particular album is ‘Virgin Records’, a very well-known
and mainstream record label. This is odd considering most Indie bands tend to
go with less well-known labels. On the other hand, this is The Bees second studio
album, and only their first with Virgin. Their first studio album was released
under ‘We Love You’ in the UK (which does not seem to have a website or any
information about it anywhere, which could mean it was a short-lived record
label, or a record label that the band themselves created for their debut.
Ironically, the bands US record label for their first three albums is ‘Astralwerks’
who are a subsidiary of Virgin Records.
From this information we can
deduce that The Bees music is aimed towards the Indie target group, although
with Indie music becoming more and more popular, it can be seen that it is also
aimed towards a more mainstream audience.
In
magazine adverts there are a lot of elements, which are included in adverts,
which can be similar or different regardless of what they are advertising. All
adverts contain the name of the band as well as the album brand such as the
Oasis advert who are promoting their new CD ‘Lord don’t slow me down’. On a CD
it will contain the record label, often you’ll find they have reviews from
other record labels or magazine quotes commenting on how good the cd, to
encourage potential targets to buy the product. Looking at the advert, I see
the one characteristic, which helps style the band Oasis and that would be the glasses
that Liam Gallagher wears as a signature for the band. People and/or potential
targets could associate the glasses with John Lennon, this could be a link
between genres as Oasis is Alternative rock and John Lennon is rock so it is
linked to my ‘Indie’ genre. Comparing the advert to the cd, the colour scheme
has been kept but the images used have not been used and instead it’s a
creatively drawn.
The
text of the album has been put in a bold, bright yellow colour so that it
stands out and the band name has been written out in the usual Oasis text
showing it as a consistent signature for the band for the fans to recognize the
band. The colours from the text and cartoon line drawing do not clash, but
blend together to give an interesting touch to the advert; they’ve kept a
colour scheme of red and yellow. The bright colours for the text, keep the
interest towards the potential targets as well as making it easier to read.
The
band represents themselves through iconography, as I spoke of earlier they fit
the ‘Indie’ category through Liam Gallagher glasses which I made a textual reference
to John Lennon. The framing of the
poster suggested that Liam is the main leader and this is often stereotyped throughout
the music genre. The lighting on this poster shows that the light is brighter
on the bands face than any other asset within the poster suggesting that the
band easily recognizable.
Within
the poster, they are smaller pictures showing a dog and a dartboard etc. This
could signify the personality of band members and what they like to do after
shows. The background of the poster shows an old building of some sort which is
a nice touch to the poster, which could link back to the band to indicate how
long they have been ‘Oasis’ for.
The
potential target for this I would say is for both sexes, but I think genre wise
this is aimed for those who can relate to the type of art work and design that ‘Indie’
genres tend to do, I find people who are more into indie/rock are more likely
to buy this cd. They could be going for a wider audience and try and aim this
poster to those who are curious about this type of category of music and
usually the lifestyle that comes with it.
The music video for Florence + The Machine's 'No Light No Light' is
mostly composed of medium shots and close ups. There is a lot of cross
cutting between the Florence narrative and the voodoo man narrative,
with Florence singing and then falling from the building while the
voodoo man dances. The video itself has an almost gothic theme to it,
with the idea of
religion running throughout (including the church setting and the church
organ and choir in the song itself).
Contrary to most indie rock music videos, Florence + The Machine's tend
to tell a story rather than showing the band playing. This could be
because the band is Florence (+ The Machine), so Florence is the face of
the band whereas the other members are playing the music. The shots of
Florence herself fit the general conventions of indie rock music, with
the band or group being the main focus of the music video, while also
having a story interposed between these shots.
The pace of editing starts of slowly, reflecting the pace of the song,
and then speeds up when the lyrics start to get a bit more 'desperate'.
One of these shots includes Florence running, which again reflects the
lyrics and the pace of editing.
The slowest shots in the video are at about 3:07, when the last note of
the word 'alone' is drawn out and Florence is falling. Again this
reflects the lyrics and the general pace of the song.
I chose a Florence and the machine music video, because their music is
in the category of genre that I am going to be basing my own music video
on, which is Indie rock. I also chose this artist because of her
creativity, and the simple messages she portraits through her videos to
her audience. I believe this has contributed towards her fan base. For
this particular task, I needed to figure out how many shots were used in
the music video and the type of cinematography that had commonly
appeared through out the sequence. This task required a lot of focus,
which contributed to finding the common cinematography and the less
obvious angles hidden within the sequence. I begin by estimating the
amount of shots, by counting the first minute and multiplying it by
four, I got a estimate of 124 shots in 4:04. Afterwards I counted the shots in the video and got a rough total of 122 shots in 4:04, establishing I was close to my estimated shot count. The cinematography mainly consisted of close ups and shallow focus, to remain the focus on the two personas which were revealed slowly to be Florence Welch and her love interest ( Jamie Campbell Bower) ,
the close ups were used to show the emotional effect love has between
the two characters and how it is making a personal reference to
the title of the song 'Never let me go'. The artist herself was
dressed similarly to her love interest, which was a simple outfit of a
hooded jumper and jeans. This is not her usual clothing which has led me
to believe she is relating the particular subject to her audience. Establishing shots were used through out the sequence to reveal the location, which was a Ice rink and they commonly used long shots
to reveal smaller parts of the building such as the bathroom and the
hallway. The video itself was creatively done, the editing which
contributed to the sequence wasn't necessarily creative until the end,
but the use of elliptical edit was a nice touch to the video and the
constant change I believe help maintained the audiences attention as
well as entertaining them and leaving them with a story. The end of the
video showed a 'smoke' effect and the scenes had been darkened in
post-production which gave the sequence quite a disorientated ending. Genre:
The genre that the band is placed in is Indie rock/pop and this is shown
through the lead artists personal style of clothing which is fairly
unique, and also by the type of music and which subjects she pursues to
sing about. I was prefer to say that it is more indie rock than pop
simply due to the speed of which the songs are sung and the types of
instruments used I would not associate with the 'pop' genre. Representation:
Florence Welch and her love interest in the video are showing emotions
towards each other to reinforce the point of the video, which
again references back to the title. I believe the video is quite
provocative towards the audience to show the strong point of the
emotions, which relate to love and the effects it can have on a person,
such as happiness when Florence and her love interest embrace on the ice
rink. I believe the audience will take this in consideration and/or
relate to the video from a previous, current or future part of their
lives.
We found a problem of editing of the 'Painting' part.
Bronte was planed step out of the frame into the real world, when we
editing our sequence we noticed that there was a jump between locations
which could confuse the audience so we are testing a theory for the
re-filming on Thursday by Thomas and Serena to show Bronte 'Stepping
out' the painting so that it follows the narrative we planned.
At the end of the lessen, we filmed 15 mins video and we going to edit it on next lesson, if it is the same as what we imaged,we will use this idea to re-film this part on the afternoon 15 Nov 2012.
We are going to re-film the performance of Bronte.
We used two cameras when we filmed she doing her performance on the floor, the problem is when we edit our video on computer, we could see the camera tripod in the camera shots. The reason of this problem is that we set up one tripod over her head because we want a high angle camera shot, and we set up other camera on a side of her head. We going to re-filming it on 15 Nov 2012. This time, we will do it separately, we will film it few times from different camera angle to avoid that the problems won't happened again.
For Bronte's dancing, we filmed in the studio, this was a problem because there was only limited space where she could dance, and the type of her dancing is the mix of ballet and modern dancing which she do a lot of jumps and rotations. Because we want all her movements in the shot, we set the camera far from her, the problem is we could see all the lights, cameras and electric lines in the shot as well. To solve this problem, we decided re-filming it on the stage or the performing art class room, where is larger are better for her to performance. We also going to re-filming it on 15 Nov 2012.
By using Office Excel, we could easily plan our shot schedule by lining up different section which is instant for us to know 'what','when' and 'where' to film.
I used 8 sections, those are 'Shot Number','Time','Shot Type','Action','Location','Costume','Props' and 'Performance'. For different location, I colored different colors because it is easier for our planning. By the lines of 'Costume' and 'Props', we could make adequate preparation of the mise en scene of our video. The line of 'Time' contributed when I created the animatic that I know where each shots should be. It was a mistake when I planed the time of each shots. I missed a second out between each shots, so when I doing the animatic, I let each shots longer.
But in actual filming, we have not followed the full shot schedule due to the techniques and the weather. We changed some shots when we doing the editing, those changes would not make big different.
After I finished the shot schedule, I did not check the spelling at the beginning, I upload it on my blog, when Abbie read it, she found that I made some mistake on the spelling of the words. With Abbie's help, I corrected all the mistake and upload the new one. I will be more careful on my english spelling. When I upload this shot schedule on my blog, I could not upload it straightly because this shot schedule is a Excel, to solve this problem, I used Screenshot of each 10 shots which is easier and clear to read than I upload it as images.
After I did the shot schedule, during the filming, I found that the edition of the sound are different between the one I used and the one we used on filming. The edition I have used which the time is shorter than the edition of the filming one. So we decided we are going use the edition of filming on the editing, and the edition of shot schedule will be used in animatic.
