Advert Analysis: Oasis (Abbie)

Oasis – Lord don’t slow me down

Oasis - Don't slow me down.

In magazine adverts there are a lot of elements, which are included in adverts, which can be similar or different regardless of what they are advertising. All adverts contain the name of the band as well as the album brand such as the Oasis advert who are promoting their new CD ‘Lord don’t slow me down’. On a CD it will contain the record label, often you’ll find they have reviews from other record labels or magazine quotes commenting on how good the cd, to encourage potential targets to buy the product. Looking at the advert, I see the one characteristic, which helps style the band Oasis and that would be the glasses that Liam Gallagher wears as a signature for the band. People and/or potential targets could associate the glasses with John Lennon, this could be a link between genres as Oasis is Alternative rock and John Lennon is rock so it is linked to my ‘Indie’ genre. Comparing the advert to the cd, the colour scheme has been kept but the images used have not been used and instead it’s a creatively drawn.

The text of the album has been put in a bold, bright yellow colour so that it stands out and the band name has been written out in the usual Oasis text showing it as a consistent signature for the band for the fans to recognize the band. The colours from the text and cartoon line drawing do not clash, but blend together to give an interesting touch to the advert; they’ve kept a colour scheme of red and yellow. The bright colours for the text, keep the interest towards the potential targets as well as making it easier to read.

The band represents themselves through iconography, as I spoke of earlier they fit the ‘Indie’ category through Liam Gallagher glasses which I made a textual reference to John Lennon.  The framing of the poster suggested that Liam is the main leader and this is often stereotyped throughout the music genre. The lighting on this poster shows that the light is brighter on the bands face than any other asset within the poster suggesting that the band easily recognizable.   

Within the poster, they are smaller pictures showing a dog and a dartboard etc. This could signify the personality of band members and what they like to do after shows. The background of the poster shows an old building of some sort which is a nice touch to the poster, which could link back to the band to indicate how long they have been ‘Oasis’ for.

The potential target for this I would say is for both sexes, but I think genre wise this is aimed for those who can relate to the type of art work and design that ‘Indie’ genres tend to do, I find people who are more into indie/rock are more likely to buy this cd. They could be going for a wider audience and try and aim this poster to those who are curious about this type of category of music and usually the lifestyle that comes with it.