Record Label (Abbie & Serena)

  How we created it

Step One: 

For the record label, we wanted to try a few fonts before sticking to one for the record label. We wanted to follow the florence route and so we choose three texts before narrowing it down to one. The group decided to use text one, which is the font Edwardian script for out record company called TAGS.

Step Two:

Next I began to set up the scanner so that I could scan Serena's design of the mask which will be used for our record company as it is suitable for the theme of our band choice which is Florence and the Machine. It fits around Florence's iconography which could be making a reference to the genre we're working with, which is indie rock. 

Step three:

Next I scanned the document in using colour, I used resolution 75dpi and the format jpeg because it would keep the size down as well as keep the high quality of the drawing so it remained similar to the rough drawing on paper. I set the orientation to portrait as I think it will be easier when painting the mask in photoshop. 

Step four:
        Next I viewed the mask and text that had been hand drawn by Serena, the mask is suppose to represent two sides of a personality, the good and the evil. Serena got this inspiration by researching masquerade masks on a website which  is specifically made for selling these kind of mask.

Step five:

           Next I zoomed in using the navigation tool on iphoto, to get a better picture of mask which I will  enlarge in Photoshop before making a colour scheme that the group agrees on and painting in the colours onto the mask. I think the colour scheme will be bright colours seeing as we're trying to portrait a good vs evil theme in our record label. 

Step six:  

              This is a close up of our record label TAGS font, we wanted it to be similar to edwardian script so Serena tried to recreate that in her own design, it's a good drawing and the fact that the title and picture of the record label is hand drawn makes the record label task a lot more creative which is what we want to pursue through out the planning process. 

               vha This is the colour scheme we want to go for to paint in our mask, we want the black to make the   mask stand out, and the red and gold will be used for the 'good girl, bad girl' effect.